Marketing 4.0: Moving from Traditional to Digital

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Marketing 4.0: Moving from Traditional to Digital

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Author Philip Kotler
Features
  • Book Author: Philip Kotler
  • Number of pages: 208p.
  • Edition: 1st ed.
  • Binding: Hardcover
  • Language: English
  • ISBN -13: 9788126566938
  • ISBN -10: 8126566930
  • Publisher: Pan Macmillan India
  • Publishing year: 2017
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  • 10 Days Replacement Policy.
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Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

More Information about Marketing 4.0: Moving from Traditional to Digital

Book Author Philip Kotler
Number of pages 208p.
Edition 1st ed.
Binding Hardcover
Language English
ISBN -13 9788126566938
ISBN -10 8126566930
Publisher Pan Macmillan India
Publishing year 2017

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